Search engine optimisation
(seo)
Search engine optimisation abBreviated to SEO is the process of improving your website's ranking on search engines. The aim for all seo work wether you are a local business or worldwide is to get your website seen by potential buyers or clients.
there is no point spending ££££'s on web design with no strategy to get people to see it, Here at Madhat Media we have a number of different plans to suit all budgets with clear and transparent reporting we have the ability to outline the strategy to get you to the place you need your site to get to.
all our plans are a 6 month minimum which turn into a rolling monthly contract thereafter that can be cancelled at anytime.
local seo packages
Starter
£200.00/mo
No setup fee
See below table for all thats included
Minimum 6 month contract, after which is a rolling cancel anytime contract.
POPULAR
ADVANCED
£400.00/mo
No setup fee
See below table for all thats included
Minimum 6 month contract, after which is a rolling cancel anytime contract.
PRO
£600.00/MO
No setup fee
See below table for all thats included
Minimum 6 month contract, after which is a rolling cancel anytime contract.
Local SEO packages
| WORKLOAD | STARTER | ADVANCED | PRO |
|---|---|---|---|
| On-page Meta Data Optimisation | ✔︎ | ✔︎ | ✔︎ |
| Google Search Console Setup and Management | ✔︎ | ✔︎ | ✔︎ |
| Site Map Creation and Submission | ✔︎ | ✔︎ | ✔︎ |
| Google My Business Setup | ✔︎ | ✔︎ | ✔︎ |
| Google Analytics Setup and Connected to the SEO Reports | ✔︎ | ✔︎ | ✔︎ |
| Citation builder | ✔︎ | ✔︎ | ✔︎ |
| Citation tracker | ✔︎ | ✔︎ | ✔︎ |
| Backlink analysis and reporting | ✔︎ | ✔︎ | ✔︎ |
| Reviews tracker | ✔︎ | ✔︎ | ✔︎ |
| Reputation tracker | ✔︎ | ✔︎ | ✔︎ |
| Twitter and Facebook Engagement tracker | ✔︎ | ✔︎ | ✔︎ |
| SEO Audit | ✔︎ | ✔︎ | |
| Google Search Console Setup and Management | ✔︎ | ✔︎ | |
| Site Map Creation and Submission | ✔︎ | ✔︎ | |
| On-page Meta Data Optimisation | ✔︎ | ✔︎ | |
| Google My Business Setup | ✔︎ | ✔︎ | |
| Google Analytics Setup and Connected to the SEO Reports | ✔︎ | ✔︎ | |
| Keyword Tracker (up to 5 terms) | ✔︎ | ✔︎ | |
| Targeted Link Building | ✔︎ | ✔︎ | |
| Competitor Insights | ✔︎ | ✔︎ | |
| Get Reviews (send personalised reviews to increase your reputation) | ✔︎ | ✔︎ | |
| Reputation tracker and optimisation | ✔︎ | ✔︎ | |
| SEO Deep Dive Audit | ✔︎ | ||
| Technical fixes (404, Canonical tags, image alts) | ✔︎ | ||
| Keyword Tracker (up to 50 terms) | ✔︎ | ||
| Showcase Review (display your reviews and feedback score directly on your website) | ✔︎ |
LOCAL seo
best for local businesses targeting local trade
national seo
best for e-commerce or businesses that sell nationwide
National seo packages
Starter
£1500/mo
No setup fee
See below table for all thats included
Minimum 6 month contract, after which is a rolling cancel anytime contract.
POPULAR
ADVANCED
£2000/mo
No setup fee
See below table for all thats included
Minimum 6 month contract, after which is a rolling cancel anytime contract.
PRO
£2500/MO
No setup fee
See below table for all thats included
Minimum 6 month contract, after which is a rolling cancel anytime contract.
National SEO packages
| PRICING BREAKDOWN | STARTER | ADVANCED | PRO |
|---|---|---|---|
| Focus Keywords | 6 | 10 | 14 |
| Target Pages | 3 | 5 | 7 |
| Pre-Audit | ✔︎ | ✔︎ | ✔︎ |
| Keyword Research | ✔︎ | ✔︎ | ✔︎ |
| Onsite Recommendation | ✔︎ | ✔︎ | ✔︎ |
| Onsite Content Change | ✔︎ | ✔︎ | ✔︎ |
| HTML errors | ✔︎ | ✔︎ | ✔︎ |
| Robots txt Creation & Implementation | ✔︎ | ✔︎ | ✔︎ |
| XML Sitemap Creation & Implementation | ✔︎ | ✔︎ | ✔︎ |
| Google Analytics | ✔︎ | ✔︎ | ✔︎ |
| Schema Tag Implementation | ✔︎ | ✔︎ | ✔︎ |
| Canonical Tag Implementation | ✔︎ | ✔︎ | ✔︎ |
| Writing Off Page Blogs | ✔︎ | ✔︎ | ✔︎ |
| Writing Off Page Article | ✔︎ | ✔︎ | ✔︎ |
| Advanced Technical Optimization | |||
| F301 Redirect Setup | ✔︎ | ✔︎ | ✔︎ |
| 404 Error Correction | ✔︎ | ✔︎ | ✔︎ |
| Internal Linking | ✔︎ | ✔︎ | ✔︎ |
| Monthly Campaign Update | ✔︎ | ✔︎ | ✔︎ |
| Live Ranking Dashboard | ✔︎ | ✔︎ | ✔︎ |
| Backlinking & Ongoing Content Creation |
| Blog Listings | ✔︎ | ✔︎ | ✔︎ |
|---|---|---|---|
| Document Sharing | ✔︎ | ✔︎ | ✔︎ |
| PPT Sharing | ✔︎ | ✔︎ | ✔︎ |
| PDF Sharing | ✔︎ | ✔︎ | ✔︎ |
| GIF Creation and Sharing | ✔︎ | ✔︎ | ✔︎ |
| Bookmarking | ✔︎ | ✔︎ | ✔︎ |
| Infographic Creation and Sharing | ✔︎ | ✔︎ | ✔︎ |
| Image Sharing | ✔︎ | ✔︎ | ✔︎ |
| Blog Submission | ✔︎ | ✔︎ | ✔︎ |
| Article Submission | ✔︎ | ✔︎ | ✔︎ |
| Competitor Backlink Follows | ✔︎ | ✔︎ | ✔︎ |
| Deluxe Onsite Blog Post | ✔︎ | ✔︎ | ✔︎ |
| High DA Posts ( 2 per month) | ✔︎ | ✔︎ | ✔︎ |
| High DA Posts ( 4 per month) | ✔︎ | ✔︎ | |
| High DA Posts ( 6 per month ) | ✔︎ | ||
| Additional Onsite Blog Post |
Why SEO is important for your website.....
In today's modern world us (humans) are an impatient bunch! I remember the time when I was told about the attention span of a goldfish being 9 seconds which made them quite content swimming around in a plastic bag you won at a fairground ! ( Yes that really was a thing!) Moving forward in todays non stop world of fast technology means not only a demand for fast websites that are mobile friendly and responsive! Our human minds are so easily distracted with the world in the palm of our hands any slight delay to a page not loading could mean you loosing out on that page visit! Ask yourself this question when searching for anything on a search engine how many times have you checked page 2 of the results?
I think most people's answer is they never go past page 1 of their search results!
So if most are not looking past page 1 how many people are missing your business if you are not on page 1!!?
what is included?
CONTENT IS KING!
It is no myth that when it comes to ranking on Google then you need quality content on your site for the long-term. Wether that is from a community or blog the more consistent that content is the more google prefers so get that content strategy in place!
Because of this we cover weekly blog content that's structured to help you acquire local organic traffic. This in turn improves site metrics that google looks for when ranking a site which will result in consistent growth on our target keywords.
Our content is written in-house by trained, experienced writers that is vetted by our proofreaders & your dedicated account manager. No stone is left unturned and as a result we provide unique content which is structed well & provides assets to your site that will deliver VALUE for YEARS to come!
AUDIT AND ANALYZE
- We'll audit your site in-depth to find any errors,issues & warnings that need to be sorted
- Analyze competitor sites to see what is working on your target keywords
- Fully document any existing on-page optimization
Over the first 2- 3 weeks we go through your site and fix any on-site issues. With a complete rescan to genearte a completely transparent compairsion report allowing you to see what work has been done. Optimization is NOT a one time task and it is important for you to know this needs constant attention and we handle all of this for you!
Quality over Quantity
One of the final pieces of the SEO jigsaw is backlinks! Simply described as that's exactly what they are. (A link back to your site). We stay away from those SEO services out there offering large number of backlinks normally through directories and forums. We believe this is NOT long term SEO and the quality is often debatable! We therefore conduct custom outreach to acquire guest posting access on media/blog sites in your industry. We find this the most genuine way and follow our ethos of quality over quantity !
why seo?
with over half of the traffic on the internet coming from organic (unpaid) searches seo helps this process by ensuring google recognizes your website and content as high quality and ranks it above other competitors.
seo can make your website more productive and profitable!
timeline of the seo work...
1. Month ONE
- Keyword Research
- Create Campaign
- Optimize Keywords and website
2. Month TWO-FIVE
- Google starts recognizing the site
- Keywords start to rank but still fluctuate
- We'll work to make Google trust the website
3. MONTH SIX-NINE
- This is where they'll typically reach the first page!
- Start implementing more keywords
4. MONTH NINE-BEYOND
- Now you're on the first page , and we want to keep it that way!
- We'll keep adding relevant keywords and content and continue your site's relationship with Google
- More keywords = more rankings
why choose madhat media ?
01 Transparent results
Nothing to hide here and you are able to see with full transparency all the work. In turn the results as they come ensuring your satisfaction!
02 communication
The heart of what we do has to be communicated to you in a clear and concise way with no fluff and exceptional customer service.
03 expertise and value
We believe after scouring the market we provide very fair pricing for the amount of quality work we produce for you. That is down to the level of expertise and experience with the aim to blow you away with the results we achieve for you!