AD MANAGEMENT  AND  CREATION

We run adverts for either Google PPC or Social Media - Facebook/Instagram, Twitter, LinkedIn or TikTok.

Google ads/Social Media ads description - what we do:

Set Up (Month 1)

Understanding Products & Services

Gain comprehensive knowledge of the products and services offered by the business.

This understanding forms the foundation for effective marketing strategies. 

Campaign Planning and Goal Alignment

Strategise campaigns that align with the marketing objectives.

Define clear goals to measure the success of the campaigns.

Keyword Research

Conduct thorough keyword research for products and services.

Identify relevant keywords to optimize ad targeting and improve visibility.

Competitor Analysis

Perform extensive keyword research on top three competitors.

Gain insights into competitor strategies and identify opportunities for differentiation.

Google Ads Account Creation

Establish a Google Ads account for launching up to 12 ad groups.

Enables effective management and monitoring of ad performance.

Google Tag Manager Account Creation

Set up Google Tag Manager for efficient tracking and management of website tags.

Facilitates easier implementation of tracking codes and analytics tools.

Google Analytics Account Creation

Create a Google Analytics account for tracking website traffic and user behavior.

Provides valuable insights for optimizing marketing strategies.

Anti Click Farm Software Integration

Integrate anti-click farm software to mitigate fraudulent clicks and maintain ad campaign integrity, if selected (additional costs apply).

This protects your ads budget against anticlick farms and competitors, this disable them to click on your ad continuously and depleting your budget.

CRM Form Creation & Workflow Setup

Create CRM (Local Store Marketing) forms and workflows for targeted local advertising if opted in.

Streamline the process for launching ad campaigns.

Conversion Tracking Implementation

Implement conversion tracking on all created accounts.

Creation of Thank You Pages and Landing Pages

Build thank you pages and landing pages as necessary.

Enhance user experience and optimize conversion paths.

Artwork Creation for Ads

Create artwork for ads to enhance visual appeal and effectiveness.

Ensure ad creatives are engaging and aligned with brand identity.

Retargeting Setup

Set up retargeting campaigns from Google Analytics data.

Target users who have previously interacted with the website to improve conversion rates.

Google Merchant Account Centre Setup

Create a Google Merchant Center account for businesses with online stores.

Enables listing products on Google Shopping for broader visibility.

Account Linking for Tracking & Reporting

Link all relevant accounts (Google Ads, Google Tag Manager, Google Analytics) for seamless tracking and reporting.

Ensure accurate measurement of campaign performance.

Monthly Implementation

Building New Ads for A/B Testing

Create new ad variations to test different messaging, visuals, or offers.

A/B testing helps identify the most effective ad elements for improving performance.

Negative Keyword List Development

Compile a list of negative keywords and phrases to prevent ads from being displayed for irrelevant searches.

Improves ad targeting and saves budget by excluding irrelevant traffic.

Daily Search Term Monitoring

Regularly monitor search terms within the ad account.

Identify new keyword opportunities, negative keywords, and trends for optimization.

Bidding Strategy Adjustment

Adjust bidding strategies based on performance data and campaign objectives.

Optimize bid amounts to maximize ROI and achieve campaign goals.

Weekly Optimization & Monthly Reporting

Conduct weekly optimizations of ad campaigns based on performance data.

Generate monthly reports to track progress and communicate results to stakeholders.

Keyword & Search Term Optimization

Continuously optimize keywords and search terms based on performance metrics.

Refine targeting to improve ad relevance and effectiveness.

Conversion Rate Optimization (CRO)

Optimize conversion rates by improving the user experience and targeting.

Test different landing pages, ad formats, and calls-to-action to increase conversions.

Retargeting Implementation (if applicable)

Implement retargeting campaigns on Google Ads based on accumulated data.

Re-engage previous website visitors to encourage conversions.

Google Quality Score Monitoring & Improvement

Monitor and improve the Google Quality Score for all keywords.

Higher Quality Scores lead to lower costs and better ad placements.

Set-up Process

1. Receive a Brief: Obtain a brief from the Briefs Form Centre.

2. Send Onboarding Form: Dispatch an onboarding form to collect the necessary details to begin work.

3. Process Returned Form: Once the completed onboarding form is received, place it into our fulfillment pipeline.

4. Start Work: Begin the work on the following Monday.

Week 1

1. The client provides access to:

- Google Tag Manager (create one if needed)

- Website (client may make changes based on instructions)

- Google Ads (create an account if needed)

- Google Analytics (create an account if needed)

- Google Merchant Center (for online stores)

2. Call the customer/partner to discuss services, products, and goals.

3. Conduct keyword research.

4. Create an advertising strategy

5. Send the strategy to you for approval.

Week 2

1. Build the ads.

2. Connect anti-click farm software (if purchased).

3. Build landing pages.

4. Create display artwork.

5. Build CRM forms and workflows (if required).

6. Set up accounts as needed.

7. Send to you for approval

Week 3

1. Load the customer's credit card.

2. Activate the ads.

3. Perform daily search term reviews.

Week 4

1. Check the ad score to show improvements.

2. Optimize ads.

3. Work to improve the quality score on all ad groups.

Month 2

1. Send a report to the customer/partner.

2. Conduct weekly ad performance analysis and optimization.

3. Work to improve the quality scores on all ad groups weekly.

4. Send reports to customers monthly, initially every second Friday, then once a month.

CRM - Customer Relationship Management

Our Advanced CRM Setup package is meticulously tailored to elevate your business operations.

We ensure maximal efficiency and streamlined processes.

Having all your software tools in one place is the key foundation to running your business.

This package encompasses all vital elements for a flawless integration, planned meticulously over 16 hours to guarantee thorough coverage of all necessary aspects.

Ideal for businesses aiming to leverage advanced CRM capabilities for enhanced customer relationship management, improved data analysis, and optimized workflow automation, this offering builds upon the foundation of our basic CRM setup.

It extends its scope to include the following additional features and services:

Discovery & Strategy Page

Initial consultation to comprehend your business goals and target audience.

In-depth market research and competitor analysis.
Development of a customized digital marketing strategy.

Funnel Creation

Design and implementation of a tailored sales or conversion funnel.

Development and optimization of landing pages for maximal
conversions.

Integration of lead capture forms and call-to-action elements.

Email Marketing Integration

Development of email sequences for lead nurturing and customer
retention.

A/B testing of email subject lines, content, and send times.

Analytics & Reporting

Integration of analytics and reporting tools.

Social Media Posting

Our Social media posting package is perfect for clients seeking tailored professional posts to elevate their brand.

 Enhancing your presence online and even greater reach with additional posts across another platform.

A missing piece in any business puzzle is the ability to keep consistent and of course showing your best work!

This service is delivered through your new CRM so connecting all relevant platforms is easy and managed all under one roof.

What we do.

Five posts per week across four platforms. 

Where we can post: Facebook, Instagram, X, LinkedIn, GMB and TikTok.

You'll have a dedicated account manager to support you through the process of connecting the accounts in our dedicated CRM with access to the social media section only.

Add on: We can add and train our AI chatbot that will answer posts too for a small additional charge.

Set-up Process

1. Receive a Brief: Obtain a brief from the Briefs Form Centre.

2. Send Onboarding Form: Dispatch an onboarding form to collect the necessary details to begin work.

3. Process Returned Form: Once the completed onboarding form is received, place it into our fulfillment pipeline.

4. Start Work: Begin the work on the following Monday.

Week 1

1. Set up a CRM account for social media posting and scheduling.

2. Integrate social platforms for posting.

3. Call the customer/Partner to discuss services, products, and goals.

4. Create the social media strategy and research.

5. Design the templates and post captions schedule in a spreadsheet.

6. Send designs and captions to the Partner/client for approval.

Week 2

1. Complete the social media schedule for the month.

2. Send the schedule to the partner/client for approval.

3. Schedule the posts in the posting scheduler.

Month 2

1. Create the schedule before the month-end.

2. Send the schedule to the partner/client for approval.

3. Schedule posts from the 1st of the month.